Yesterday the Heart Foundation publicly demanded the Government take action to address Australia’s obesity crisis.
Heart Foundation chief executive Mary Barry told The Age that with 60 per cent of Australian adults and a quarter of children now classified as overweight or obese, the government needed to immediately implement a tax on sugar water. You see, the Heart Foundation is (rightly) very concerned about sugary drinks. It has been campaigning against them for two years now.
Oddly though, their concern about sugar does not extend to products that bear the Heart Foundation’s paid endorsement (the Heart Foundation Tick).
Perhaps it’s the water in a sugary drink that renders them dangerous? Because the Heart Foundation apparently has no problems accepting licensing fees from the manufacturers of these sugar loaded ‘foods’.
- Nestle Milo Cereal.
At 27.3% sugar, Nestle’s Milo Cereal will add a tidy 7 teaspoons of sugar to the average teenager’s breakfast bowl (100g). If you caught your teen ladelling 7 teaspoons of sugar into anything you’d probably have a word or two but with this stuff the work is all done. Welcome to the first Heart Foundation approved breakfast.
- Kellogg’s Just Right.
Ok Milo might have a Tick but it is chocolate after all. The next cab off the rank is less obviously dessert like but it packs a sugary punch too. This little Heart Foundation approved beauty weighs in at 28.7% sugar. Do you want some cereal with your sugar?
- Uncle Toby’s Quick Sachets – Creamy Vanilla
You might think you were on safe ground with a nice bowl of porridge (especially from a product bearing the approval of the Australian Heart Foundation) but with almost a quarter (24.9%) of every bowl being sugar this aint no dieter’s paradise.
- Kellogg’s K-Time Twists – Strawberry & Yoghurt
Having filled the kids (and you) with Heart Foundation approved sugar for breakfast you will probably be looking for a healthy snack for morning tea. Have no fear, there are Heart Foundation approved delights at hand. This little sweetie is a whopping 36.2% sugar, which is a fair chunk more than a nice bar of Lindt Dark Chocolate (29%). The chocolate bar of course does not bear a Heart Foundation tick but perhaps they should think about applying?
While it is lovely that the Heart Foundation wants us to consume less sugar, their campaign would be significantly more persuasive if they stopped accepting payment for endorsing sugar loaded products like these at the same time as they demanded that sugary drinks be taxed.